It’s an App World – Now We’re Living in It: A Franklin Johnston Group Case Study
Article courtesy of https://www.mobiledoorman.com/
How the Franklin Johnston Group Streamlined Onsite Operations with Mobile Doorman Apps
When you get down to it, there’s no task more important for apartment operators than communicating with their residents.
When renters are kept in the loop about what’s happening at their communities and know they can easily reach onsite associates with their concerns, an indispensable component of resident satisfaction is established.
A few years ago, The Franklin Johnston Group decided it was time to up its resident communication game. The Virginia Beach, Va.-based developer and operator has more than 85 properties (totaling about 14,000 apartment homes) under management in seven states along the East Coast.
According to Chris Beckwith-Taylor, vice president of marketing for the company, Franklin Johnston communities were relying on direct emails and flyers to get communications to residents. These methods were not reaching renters and were inefficient uses of onsite associates’ time.
“A portion of the properties had some type of web-based system where they could do some mass messaging, but that wasn’t always the case,” Beckwith-Taylor says. “We really were looking to create a better, easier experience for both the residents and our team members.”
Franklin Johnston’s search for that better experience led it to Mobile Doorman.
The company was sold by the ability of Mobile Doorman’s customized community apps to more directly reach residents. Franklin Johnston was also impressed by the apps’ ability to transform the management of package deliveries and amenity reservations, as well as by how easy the apps made it to promote partnerships with local businesses.
“We know how much time we all spend looking at our phones each day,” Beckwith-Taylor says. “Being able to communicate with residents on their mobile devices and giving them the ability to control so much of their living experience through an app is very attractive to us. And these apps have vastly improved the experience of our onsite teams.”